Converting Website Visitors Into Paying Customers
As the number of people visiting your website increases, you want to convert those people as clients. Below are five tried and true methods of converting those who peruse into those who pay.
Remember: The goal is to show your visitors that they need you. Make your visitors feel like you are addressing them and not just bragging about yourself. For example, instead of listing testimonials, try describing various situations and how you helped the client. You want the client to recognize him/herself in the scenarios.
Remember: Many people are wary of new relationships, even if it is a simple web presence. By circulating a weekly or monthly newsletter/ezine, you can maintain contact without seeming overly pushy.
Remember: Don’t forget to put your name on these documents! Publicizing yourself, your site, and your product is vital. Every pdf or downloadable document your visitors print is one more piece of advertising.
Remember: Position yourself as an invaluable resource and make your contact information accessible and easy to locate. This brings you one step closer to gaining a new client.
Remember: Website maintenance is extremely involved. Not only does the content have to be exact, the design, development and usability must be exceptional. It is usually beneficial to contract with a designer who can transform your product ideas into a credible and professional website.
If you would like to discuss what Appalachian Digital Services can do for your business, please contact us at (703) 935-0023.
If you are looking for help in your business with SEO, Web Design, Local Map Rankings on Google Maps, Facebook Leads, Google Leads, Pay Per Click Ads (PPC) or any other digital marketing solutions, we here at Appalachian Digital Solutions would love to have a no stress conversation to see how we can help you.