5 Website Fundamentals
Websites no longer function as blurbs about products. The new era of web presence requires the site to provide for the visitors. In order to make your site work for you, remember that every visitor is a potential client. Below are five things your website needs so you can go from informing visitors to attending to your visitors’ needs.
Try: Freebies. Free is an awesome incentive. Try providing a free book, subscription, or mini-product. You are much more likely to get contact information from your visitors if they feel like they are getting something in exchange right away.
The more convenient it is for your clients to sign up for your product, the more likely they are to actually hire you.
Try: Calendar inputs. If you let your potential clients have a sense of control over when they can receive your product, they are more likely to use your services. By letting your visitors book themselves in your calendar, you have eliminated unnecessary back and forth communication and given your visitors more control over their experience.
Try: E-books or Top 10 lists. You want to grab your visitors’ attention in a way that proves to them you are a fantastic resource. You can do this by giving them a glimpse of how much you have to offer.
Try: Shopping cart for your service. Even if your product is not tangible (for example, coaching sessions), having a “shopping cart” where visitors can hire you on the spot can make the whole experience more pleasant and profitable.
Try: FAQ page or Q&A section on your home page. Again, you want to demonstrate your competence and your attentiveness to the client. By creating a basic FAQ page, you illustrate that you have the ability to empathize with your visitors, those people who need your service.
If you would like to discuss what Appalachian Digital Services can do for your business, please contact us at (703) 935-0023.
If you are looking for help in your business with SEO, Web Design, Local Map Rankings on Google Maps, Facebook Leads, Google Leads, Pay Per Click Ads (PPC) or any other digital marketing solutions, we here at Appalachian Digital Solutions would love to have a no stress conversation to see how we can help you.