Sales Funnels
Have a strong Sales Funnel is key in any business model especially when advertising dollars are being spent. In terms of advertising, if you are investing in Facebook Advertising, Google Advertising, YouTube Advertising or even Instagram Advertising and are receiving clicks, it is not necessarily that your ads that are failing.
The advertising dollars that are spent are designed to grab attention and obtain the call to action, or clicks, to move a client to an offer that makes them take action. This could be as simple as providing their contact details which you can then utilize to market to through a CRM via text and email. If you sell products, this could drive a client to a page that not only collects the information, but provides a small discount to the products you offer to obtain the information (contact details) so that you can stay in front of your client for long term revenue. Many times when spending funds on advertising, what is missed is a strong sales funnel. This is the system that actual drives your results, not the ads. The ads drive traffic to your funnel and your funnel will convert your leads into the action that you want them to take. If you are struggling to find ideas for your sales funnel or don't have a setup behind the advertising dollars that you are spending, you could be wasting advertising money. It is not just important to have strong advertising spend to drive revenue, but to also have landing pages and systems in place that converts the traffic you develop from advertising into paying clients for your services or products.
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How Funnels Directly Impact Your Income
A sales funnel can be as complex or as simple as necessary for your company to increase it's revenue. Most companies that we work with believe that a sales funnel is when an advertisement is ran, it peaks a clients interest and they then purchase the product or service being offered.
In reality, a sales funnel is (or should be) much more complex than this. This is where our team specializes in helping to build out a sales funnel that not only captures the lead but increases the Life Time Value of each client. A lead should only be the beginning and from becoming a lead, you need their contact information to turn them into a prospect. Once you have developed a potential buyer into a prospect (you have their correct and accurate phone number and email address), you will be able to effectively start marketing to the client by getting offers and incentives to purchase directly to your potential client. This can help bring the customer along to the final purchase of your product or service and will be much more effective in increasing your return on investment in your advertising dollars.
As a note, when a client purchases your service or your product, it is also important to think about where this client falls within your pipeline. When thinking of the lifetime value of a client, should your client move to a different funnel you have developed of past clients? Could you send them special messages for their birthdays, anniversaries of their first purchase or even special promos you run at different times of the year? If you are interested in not only building out a strong sales funnel, but also nurturing your clients beyond the sale, it is important to check out our CRM services where we can build you custom Client Relationship Management system to help you deepen your relationships with your clients as well as your potential clients.
If you are interested in learning more about building a strong sales follow up system that continues to move your leads to clients contact us to setup a free consultation.
In reality, a sales funnel is (or should be) much more complex than this. This is where our team specializes in helping to build out a sales funnel that not only captures the lead but increases the Life Time Value of each client. A lead should only be the beginning and from becoming a lead, you need their contact information to turn them into a prospect. Once you have developed a potential buyer into a prospect (you have their correct and accurate phone number and email address), you will be able to effectively start marketing to the client by getting offers and incentives to purchase directly to your potential client. This can help bring the customer along to the final purchase of your product or service and will be much more effective in increasing your return on investment in your advertising dollars.
As a note, when a client purchases your service or your product, it is also important to think about where this client falls within your pipeline. When thinking of the lifetime value of a client, should your client move to a different funnel you have developed of past clients? Could you send them special messages for their birthdays, anniversaries of their first purchase or even special promos you run at different times of the year? If you are interested in not only building out a strong sales funnel, but also nurturing your clients beyond the sale, it is important to check out our CRM services where we can build you custom Client Relationship Management system to help you deepen your relationships with your clients as well as your potential clients.
If you are interested in learning more about building a strong sales follow up system that continues to move your leads to clients contact us to setup a free consultation.